Participatory Culture: From Co-Creating Brand Meaning to Changing the World. In the example outlined in this article, the Harry Potter brand serves as a good of example to demonstrate such activism. Its entire magical world was embraced, and the company who owns and licenses the brand was systematically scrutinized and criticized. Warner.
Interactivity is a property of the technology, while participation is a property of culture. Participatory culture is emerging as the culture absorbs and responds to the explosion of new media technologies that make it possible for average consumers to archive, annotate, appropriate, and recirculate media content in powerful new ways.
In this era of “participatory culture”, time and money are less of an obstacle than it used to be. For instance number one’s global crowdfunding platform Kickstarter enables individuals to bring a project to life, using public fundraising to bring projects such as video games, music albums, inventions, movies etc. to completion if minimum funding goals are attained.
Participatory culture, an opposing concept to consumer culture, is a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers (prosumers). The term is most often applied to the production or creation of some type of published media. 1 Overview 2 History.
Technical communication in gaming spaces and on games-related websites is thus participatory action; it is in and of itself an example of participatory culture. The content is vast, the community is supportive, individuals share ideas and mentor one another, and groups work together toward common goals.
The ideas of Participatory culture is been becoming a hot topic today with the increasing presence of technology and online participation. Yet this idea has been around much longer, prior to the creation of the internet. Fan culture has long been a thing within the creative arts community. From classic rock bands blowing up world-wide, to top grossing film series' such as Bond or the original.